Ashlyns Farm Shop, Essex
Customer: Ashlyns Farm Shop, Epping, Essex
Solutions: Genova OV integrals
Features: Genova OV
Savings: Low energy Genova OV
Ashlyns Farm shop is based in Epping, Essex. Established 15 years ago in an old barn, owners Phil Podevin and his partner have been running the business for over 10 years. He explains how the thriving farm shop has evolved and now has a butchers, deli counter, restaurant, wine shop, beauty shop, soft play area and petting farm on site. They have experienced a turbulent six months! “The first six months of 2020 have been intense,” said Phil. “We stayed open every day during the pandemic. Obviously we didn’t know what was going to happen and knew 12 months ago we needed to update our refrigeration. We had contacted Pastorfrigor GB before the lock-down to discuss how we wanted to invest in new refrigeration. The team had been in and made some great recommendations. Fortunately when we placed the order, the factory in Italy was back up and running and we were delighted to get the new refrigeration in June 2020.” During lock-down the farm shop saw a huge increase in trade. “The buzz was incredible! We’re all exhausted but it’s been great fun,” said Phil. “We knew we needed to update our refrigeration and as it’s expensive, we knew we had to invest in it properly. We’ve lucky in that we’ve been able to plough all the profit back into the store. We sell quality products and it’s so important that we showcase it in the best way possible. We are thrilled with what Pastorfrigor has delivered. We chose them in the first place because it looks good – it looks high end – and this is what you need for a farm shop selling quality food and drink products. We want to show everything off in the best way possible.
What did Pastorfrigor install?
Pastorfrigor supplied plug in’s which meant the installation happened immediately. The space was tight in areas but because everything was so meticulously measured, Ashlyns Farm Shop was able to make the most of every area. Three Genova OV integral multi-decks were installed using the natural refrigerant R290. “As there is no air-conditioning in the farm shop, it was really important that we got suitable refrigeration for fruit, veg and salads,” said Phil. A Genova OV H216 75 Open 2.5m was installed to cover this area of the store. A second Genova OV 90 Open 2.5m stocks meat for the butcher and includes a range of cured chorizos, salamis on hanging bars, bacon and whole chickens. Finally a Genova OV 90 Glass door 2.5m was installed for the dairy area. This holds pre-pack cheeses, fruit, juices, milk, kimchee, pasta sauces and anti-pasta sauces.
What were the results?
“It was a huge investment for us and we hoped it would look OK but the quality is phenomenal,” said Phil. “We are dedicated to stocking the best in fresh, local and organic produce. From grass-fed beef from our onsite butcher, fresh organic fruit and vegetables, to award-winning British and European cheese and chutneys from our deli counter, we are known for supplying quality. “Our customers noticed the new refrigeration immediately – they love it and say how beautiful everything looks. The Italian design really stands out. If you want to modernise your farm shop or an area of your farm shop like the butchers selling high quality meats, then I would 100% recommend other retailers look at what Pastorfrigor has to offer. It’s the perfect product.”
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